Resumé
With my strong focus on customer satisfaction, profitability, and ecommerce technology, I am confident that I possess the skills and qualifications necessary to contribute significantly to your team.
Work Experience
E-Commerce Merchandiser and Marketing Strategist
SVP Worldwide – La Vergne, TN September 2017 to Present
Drove over $20 million in sales during the pandemic, and transitioned into the post pandemic landscape with a 5x larger revenue than before.
Played a major role in the relaunch of the global PFAFF website that included North American Ecommerce capabilities.
Maintained the PFAFF e-commerce platform in North America that includes 2 different countries and 4 languages.
Created promotions and drove online sales through the Singer Sewing Company.
Edited and maintained Magento site for 6 months, transitioned to IBM Websphere for 1 year, and then to a Drupal/Elastic Path headless platform.
Forecasting, business planning, and strategy
Assisted with Paid Advertising on both the Google Ads platform and Facebook Lead Implementation of design and UX upgrades to Singer.com
Digital Marketing Manager (6 Month Contract)
Elam Real Estate – Murfreesboro, TN January 2017 to June 2017
Developed and managed online marketing strategies for the company creating brand engagement, trust, and quality leads
Created various forms of PPC to drive valuable and quality leads to the company and agents Designed many “For Sale” and “Open House” signs to drive traffic to these homes and properties Shot and edited videos highlighting agents, homes, and the company
Social Media Manager
XM Solutions
September 2011 to October 2016
Developed and managed online marketing campaigns for 4×4 Nation, Custom Cup Sleeves, Milan Arsenal, Mr. Japanese, and United Recruiters creating brand awareness, engagement, and traffic to social media pages and web sites.
Designed and help implement various email marketing campaigns
Created logos, designed web headers, and other various graphic design needs for each client.
Created and maintained web sites using the WordPress CMS platform and custom CSS/HTML for all clients, including e-commerce sites.
Shot, edited, and produced several video interviews, commercials, and highlight clips. Created Logos for several clients including designs for print and signage.
Director of Marketing and Media
Creative Soul Records
September 2012 to September 2016
Created and Maintained Facebook/Twitter/Reverberation/etc. for many Independent Christian Artists. Assisted with Web and Graphic design.
Education
Bachelor’s degree in Recording Industry, Music Business
Minor – Business Administration
Middle Tennessee State University
Skills
Drupal Web Management (4 years)
Elastic Path E-commerce Platform (4 years)
Product Merchandising (5 years)
Online Product Management (4 years)
Social Media Marketing (6 years)
Graphic Design (3 years)
Web Design (4 years)
Video Editing (3 years)
Video Production (3 years)
Ecommerce (6 years)
Adobe Photoshop
Google AdWords
Adobe Creative Suite
SEO
WordPress
Creative Soul
* Manage Facebook/Twitter/Instagram
* Business Development
* Artist relations
* Artist Social-Media
* Video-Editing
* Photo-Editing
* Website Management
Creative Soul Facebook Twitter Instagram
4×4 Nation
* Manage/Develop Facebook/Twitter/Pinterest
* Video-Editing
* Photo-Editing
* Website Management
4×4 Nation Facebook Twitter Pinterest Youtube
Custom Cup Sleeves
* Manage/Develop Facebook/Twitter/Pinterest
* Photo-Editing/Graphic Design
* Website Creation/Management
* E-Commerce
Custom Cup Sleeves Facebook Twitter Pinterest
Milan Arsenal
* Manage/Develop Social Media
* Logo Design
* Photo-Editing/Graphic Design
* Website Creation/Management
* E-Commerce